Digital Marketing Specialist

Application deadline date has been passed for this Job.
Deepa Meena
  • Post Date: January 29, 2020
  • Applications 0
  • Views 76
Job Overview

We are looking for a self-driven digital marketing specialist (mobile, accessories, IoT and smart

technology, eSports) to drive our customer acquisition and retention strategies. As a digital marketing

specialist, you will be responsible for developing, executing and ensuring digital marketing activities

including management of the website/gotobolt.com, marketing automation, CRM system, email

marketing & web analytics for the B2C and B2B segments.

Key responsibilities

• Website management:

o Develop and execute marketing content for website. Developing landing pages for the

campaigns. Maintain and update products/services/etc. on the website.

o Optimize key conversion points in the marketing funnel, including landing pages, website

calls-to-action (CTAs) and lead-generating forms.

Google Analytic: Expertly administer and maintain our Google Analytic and other

analytical tools (mixpanel, push notification) installs on web properties.

o Facilitate creation and implementation of tags/pixels in Google Tag Manager.

• Customer Retention Strategy:

o Managing and developing lead nurturing campaign via marketing automation, email

marketing and retargeting.

o Continuously optimizing campaigns including progressive profiling, lead scoring,

targeting, A/B testing and personalization to ensure best practice.

• Customer Acquisition Strategy:

o Developing and generating quality leads using digital media activities such as paid search,

social advertising and other digital tactics

o Define and implement funnel for delivering Marketing Qualified leads to sales through an

automated lead management process.

o Work closely with sales management to monitor demand generation and funnel

performance to identify performance gaps and/or opportunities.

• Reporting and Analysis

o Manage dashboards/scorecards/KPI reports related to opportunity conversions,

marketing funnel stages, campaign effectiveness, marketing ROI, and other analytics as

required which will enable us to make data driven marketing decisions.

• In house Agency co-ordination and management

o Co-ordinates with digital agencies, including day-to-day production, as well as campaign

budgets and schedules and overall expected results.

Required Skills

• Pro-active to identify opportunities and issues, and embraces accountability

• Ability to multi-task, manage, prioritize and produce results quickly, and keen to learn

• Analytical Tools – Google Analytics, Mixpanel, KissMetrics, Foxpush, etc.

• CRM & marketing automation Tools – Working knowledge of SugarCRM, LeadSquared,

MailChimps, etc.

• Retargeting Tools – Adroll, Criteo, etc.

• Project management and strong analytical mindset

Required Experience & Qualification

• 3-5 years of experience on digital marketing, ecommerce, lead generation, tech-product, financial

technology or software industry,

• Hands on knowledge of B2C and B2B marketing

• Bachelor Degree in Marketing

• Certified course in digital marketing, web analytics, SEO, CRM or marketing automation tools

• Proficient in written and spoken Arabic/English

• Knowledge of wordpress, cms websites, etc.

Job Detail
  • Offerd Salary650-700 KD
  • Career LevelOfficer
  • Experience5 Years
  • GenderFemale
  • INDUSTRYIT
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