As head of the marketing department, the manager oversees all communications, public relations and promotional activities selected to support the brand and marketing strategy. This includes design, production and distribution of print materials such as brochures, ads and direct response plus radio and television spots needed for broadcast campaigns. In line with the need to keep the brand in front of the target audience, the marketing manager manages press relations, speaking engagements, special events and community outreach activities. Website maintenance, social media participation and trade show exhibitions represent additional tasks supervised.
The marketing manager supervises a staff of professionals and serves as an internal consultant to any business units within the corporation. Staying informed about marketing trends and monitoring industry changes helps marketing directors maintain their firm’s competitiveness. As keeper of the brand, the manager often attends client presentations and helps prepare request for proposals, or RFPs, used to pitch new business.
Employers seek candidates with a strong marketing acumen as demonstrated by education and experience. A Master’s in marketing or an MBA gives applicants an edge. Expect to need at least 5 years of marketing experience and favorably on candidates with some real estate background or exposure to construction development.
Skills and Attributes
A successful marketing manager in the real estate industry juggle multiple projects at once in a fast-paced work environment, and often under several supervisors. Well organized with strong customer-service, writing and presentation skills, real estate marketing manager have technical proficiency in a variety of software programs, including those integral to desktop publishing and website maintenance. An ability to lead the marketing team and work with vendors round out the skills necessary for the position.
Offerd SalaryAbove 2000 KD
ExperienceMore than 10 years